Chapter 16 - Integrated Marketing Communications

Promotional strategy are all of the promotion elements in one: advertising, public relations, personal selling and sales promotion.Tylenol does not use interpersonal marketing as its products are not sold by the company directly but rather by its network of many retailers across the globe. These retailers include pharmacies, super markets, department stores, corner stores, and chain stores etc...Tylenol uses mass communication to reach out to their target market. Tylenol uses mass communication to reach out to there target audiences. You can view Tylenol adds in doctors offices, bus stops , magazines, bill boards, t.v commercials, news papers, radio adds etc...

 Public relation- the company has its own website were consumers can view press releases, recall news, all Tylenol products by category, the Tylenol scholarship, and money saving coupons.The company has been going through a massive recall of its products for the past year and are now just starting to get there cold and flu products back on store shelves.

Sales promotion- go on the Tylenol website or Google Tylenol coupons and you will surely find many coupons for the products especially during a time of recalls. On Tylenol.com there is a $1 coupon you can download and print at home, also drugstore.com is currently offering 20% all Tylenol products and the lis goes on and on.