Monday, November 14, 2011

Chapter 11 - Developing and Managing Products

Tylenol was originally created by McNeil Laboratories as an elixir for children in 1955. Mcneil Laboratories was later acquired by Johnson & Johnson and its still under the same name as one of Johnson & Johnson's subsidiaries. Tylenol has evolved from 1 product to over 30 sold in over 160 countries.
Tylenol has introduced such best sellers as Tylenol PM, Tylenol cold and flu and the list goes on and on.
 
 

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