Chapter 8 - Segmenting and Targeting Markets

Tylenol company is able to provide over the counter medicine for many different target markets: ages, sexes, and etc. The products are sold all around the world with America being its largest market. Tylenol products are purchased by all different classes in addition, many people today make their purchases decisions based on the company’s ethics and, or social responsibility. Tylenol gains the trust of its consumers by enforcing strict recalls whenever there is a problem with one of its products. The company has over 31 products and sells most of them during the cold and flu season. I consider Tylenol a product that is accessible by every target market since most of there product line sells for under $10. You can find single doses sold all over the world for under $2. The only market that Tylenol does not market is the holistic medicine market which is made of individuals who rely on natural medicine to cure there pains etc.... Such products as Arnica extract which is a natural alternative to a over the counter pain reliever.