Chapter 7: Business Marketing.

Business marketing can be very profitable for certain companies. Tylenol does not directly sells its products to its consumers. Tylenol sells its products through other vendors like Duane Reade, Wallmart, Target, corner stores, 7 eleven , and many other stores across the country. Tylenol products have a very strong brand recognition behind them. Tylenol relies on these other businesses to sell its products without having to manage reaching out to each customer. It allows Tylenol products to be sold all around the world and in multiple locations . This allows Tylenol to not limit itself to online ordering or relying on people to come into Tylenol stores if they did exist. Tylenol vendors however do not do anything to change the product or reuse it for different purposes. Tylenol is sold as it was meant to be sold and vendors only markup the price in order to make a profit.