On a recent trip to Duane Reade I had the chance to see Tylenol in the
store. Duane Reade itself is clean as always well lit. They have a
whole side of an aisle dedicated to over the counter medicines like
Tylenol and Bayer. Tylenol's red color sticks out more than others. I
also notice that Tylenol products take up at least 20-30% of all the
products available. Tylenol is front and center so easy to reach and
see. I do notice that some of the products are missing due to recent
recalls, such as Tylenol cold & flu. Tylenol is getting out its cold/flu medicine in time for the
season. It is reported that J&J spend $250,000,000 domestically on Tylenol's advertisement budget.
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