Sunday, October 2, 2011
Chapter 6 - Consumer Decision Making
Consumers looking for over the counter pain relievers are often faced with many choices. Tylenol, Advil, and Aspirin are the most commonly used pain medications. Consumers often make a choice on which one to choose based on there type of pain, side-effects, doctor recommended, and brand loyalty/trust. Tylenol has often marketed itself to be better than aspirin because it does not upset the stomach. However someone afraid of kidney damage will want to stay away from Tylenol. Tylenol is also the #1 doctor recommended brand especially for children. This can have a great affect on what brand people choose to use since many people trust there doctors. In addition to this Tylenol costs between $1-2 for two tablets which is at most peoples price point. Tylenol is sold at most large stores such as Walmart, Kmart, Duane Reade, Walgreens, CVS, Target, and most gas stations and convenience stores like 7-eleven.
Main benefits of Tylenol:• Relief of muscle aches and joint pain
• Relief for headaches
• Reduction of fever
Main negative side effects of Tylenol:
• Kidney, liver and organ damage
• Negative interactions when taken with alcohol
Main benefits of aspirin:
• Relief of minor aches and pains
• Reduction of fever
• Anti-inflammatory
• Anti-clotting
Main negative side effects of aspirin:
• Gastrointestinal ulcers
• Bleeding in the stomach
Main benefits of Advil:
• Relief of body pain especially arthritis pain
• Reduction of fever
• Anti-clotting
• Relief of pain associated with menstrual cramps
Main negative side effects of Advil:
• Nausea and dizziness
• Gastrointestinal bleeding
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