Monday, October 24, 2011
Chapter 18 - Sales Promotion and Personal Selling
It can be very easy to find promotional pricing for Tylenol products. Do a google search for Tylenol coupons and you are sure to find many. Although sometimes coupons can only be used at certain retailers like Walgreens, and Walmart. If you go on the Tylenol website you can see that they are currently offering $1.00 off any Tylenol products, also if you shop for Tylenol products online at (drugstore.com) the price is up to 20% off retail plus free 2 day shipping. Tylenol does offer promotions especially around the time of recalls and in new emerging markets. For example during the last Tylenol recall customers were encouraged to go online to download a coupon for free Tylenol that could be used at most retailers. If Tylenol is launching in an emerging market such as in Asia were they have been offering coupons for free Tylenol for people to try out.
Tylenol is currently offering $5 off its newest product (precise pain relief pads) to introduce it to the market. Anyone willing to try anything that's free? This is a strategy used so that people will try the free product over Tylenol's competition and hopefully Tylenol will gain a new loyal customer. Tylenol does not have its own stores were they can have there own employees use sales tactics to push Tylenol products so it relies on advertising and coupons etc to do the selling for them.
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