Johnson and Johnson has had to cut its Tylenol advertising budget for 2011. After months of recalls I recently visited duane reade were I noticed that there are barely any Tylenol products. Tylenol and Children's Tylenol products historically have had an advertising budget of around $150-200 million, last year the budget was cut almost 80% to $34 million. Johnson & Johnson is focusing its advertising on Precise pain relief gels and patches. They are using usual advertising strategies such a s offering coupons to try the product for free or at a discounted price. Tylenol has a great PR team. Tylenol was hailed in the 80's as a responsible company after many people died from Tylenol bottles contaminated with cyanide. Tylenol immediately recalls all of its products despite loosing billions of dollars in doing so. Tylenol put its customers safety first before profit and they continue to follow the same practice today. Tylenol is such a well known brand that many people would think they don't even need to advertise.
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