Chapter 7: Business Marketing.

Business marketing can be very profitable for certain companies. Tylenol does not directly sells its products to its consumers. Tylenol sells its products through other vendors like Duane Reade, Wallmart, Target, corner stores, 7 eleven , and many other stores across the country. Tylenol products have a very strong brand recognition behind them. Tylenol relies on these other businesses to sell its products without having to manage reaching out to each customer. It allows Tylenol products to be sold all around the world and in multiple locations . This allows Tylenol to not limit itself to online ordering or relying on people to come into Tylenol stores if they did exist. Tylenol vendors however do not do anything to change the product or reuse it for different purposes. Tylenol is sold as it was meant to be sold and vendors only markup the price in order to make a profit.

Chapter 8 - Segmenting and Targeting Markets

Tylenol company is able to provide over the counter medicine for many different target markets: ages, sexes, and etc. The products are sold all around the world with America being its largest market. Tylenol products are purchased by all different classes in addition, many people today make their purchases decisions based on the company’s ethics and, or social responsibility. Tylenol gains the trust of its consumers by enforcing strict recalls whenever there is a problem with one of its products. The company has over 31 products and sells most of them during the cold and flu season. I consider Tylenol a product that is accessible by every target market since most of there product line sells for under $10. You can find single doses sold all over the world for under $2. The only market that Tylenol does not market is the holistic medicine market which is made of individuals who rely on natural medicine to cure there pains etc.... Such products as Arnica extract which is a natural alternative to a over the counter pain reliever.

Chapter 11 - Developing and Managing Products

Tylenol was originally created by McNeil Laboratories as an elixir for children in 1955. Mcneil Laboratories was later acquired by Johnson & Johnson and its still under the same name as one of Johnson & Johnson's subsidiaries. Tylenol has evolved from 1 product to over 30 sold in over 160 countries.

Tylenol has introduced such best sellers as Tylenol PM, Tylenol cold and flu and the list goes on and on.

 

 

Chapter 16 - Integrated Marketing Communications

Promotional strategy are all of the promotion elements in one: advertising, public relations, personal selling and sales promotion.Tylenol does not use interpersonal marketing as its products are not sold by the company directly but rather by its network of many retailers across the globe. These retailers include pharmacies, super markets, department stores, corner stores, and chain stores etc...Tylenol uses mass communication to reach out to their target market. Tylenol uses mass communication to reach out to there target audiences. You can view Tylenol adds in doctors offices, bus stops , magazines, bill boards, t.v commercials, news papers, radio adds etc...

 Public relation- the company has its own website were consumers can view press releases, recall news, all Tylenol products by category, the Tylenol scholarship, and money saving coupons.The company has been going through a massive recall of its products for the past year and are now just starting to get there cold and flu products back on store shelves.

Sales promotion- go on the Tylenol website or Google Tylenol coupons and you will surely find many coupons for the products especially during a time of recalls. On Tylenol.com there is a $1 coupon you can download and print at home, also drugstore.com is currently offering 20% all Tylenol products and the lis goes on and on.